Tatarstan Heritage – branding
While creating the Tatarstan Heritage brand the goal was to promote the recognition and prestige of the Republic of Tatarstan within Russia and abroad and to strengthen its civic regional identity.
As part of the work, we developed a platform for updating and popularising the history and culture of the Republic for the preservation and transfer of knowledge to next generations. The cultural and historical heritage of Tatarstan is not defined as historical and museum like but as a set of principles of life that are optimal for effective development in the natural and socio-cultural conditions of Tatarstan nowadays.
The brand’s identity is based on continuous improvement, the rhythm of generations and the synthesis of cultures, which were expressed through the key elements of the corporate identity of the new brand - an arrow and a national ornament.
